Portfolio: Strategy in Action

Abercrombie & Kent

Crafted an email spotlighting luxury African safaris, blending vivid storytelling with crisp formatting to immerse readers while keeping the offer subtle yet enticing.

Explora Journeys

Crafted a brand-forward campaign designed to evoke emotional connection through sensory language, encouraging slower travel and deeper immersion.

Air Canada Vacations

Crafted a vibrant, offer-focused campaign promoting sun destinations across Mexico, the Caribbean, and Hawaii, balancing urgency with aspirational imagery to drive clicks.