top of page

Resume

Work
Experience

March 2023 - Present

Email Marketing Specialist
Direct Travel, Paramus, NJ

  • Work closely with some of the world’s largest travel companies, including Silversea, Oceania Cruises, Princess Cruises, Delta Air Lines, and Hyatt Hotels, fostering strong partnerships and driving collaborative marketing efforts.

  • Developed and executed dedicated email campaigns for luxury travel brands, achieving high engagement and conversion rates.

  • Expertly utilized HubSpot for marketing automation, including campaign management, analytics, and customer segmentation; earned multiple HubSpot certifications for advanced proficiency.

  • Created compelling marketing content tailored to diverse audiences, enhancing brand awareness and customer engagement.

  • Analyzed campaign performance data to refine strategies, improving ROI and customer retention.

  • Assisted in planning and executing marketing events, ensuring seamless logistics and successful outcomes.

June 2022 - April 2023

Marketing Coordinator
Specialized, Inc. - Milwaukee, WI

  • Developed and distributed B2B social media content, including graphics, to enhance brand visibility.

  • Maintained the Specialized brand’s online presence and personality across digital platforms.

  • Updated website content via WordPress, including photographs, product information, and event listings.

  • Executed video marketing initiatives, including filming, editing, and distribution on social media.

  • Managed email campaigns through Mailchimp, including content creation, scheduling, and list management.

  • Assisted in planning and executing Specialized product demonstrations and events in the test kitchen.

2019-2022

Sports Broadcaster & Journalist
KILJ Radio - Mount Pleasant, Iowa

  • Served as the “Voice of Iowa Wesleyan University,” providing live play-by-play coverage for football, basketball, and other athletic events.

  • Hosted a daily sports talk show, delivering engaging commentary, interviews, and local sports coverage.

  • Wrote and published sports articles and game recaps for online and on-air distribution.

  • Produced and edited audio content for both live broadcasts and recorded segments.

  • Built a strong community presence through coverage of local high school sports, interviews with coaches/players, and on-site event hosting.

  • Twice named IBNA Play-by-Play Award Winner.

Education

2012-2016

Bachelor of Arts (B.A.) in Communication Studies

Luther College - Decorah, IA

Three-year letter-winner for Luther College Football.

Skills
& Expertise

  • Email Marketing

  • Content Creation

  • Marketing Automation

  • Campaign Performance Analysis

  • Event Coordination

  • Brand Management

  • Partnership Development

  • Customer Relationship Management (CRM)

  • Social Media Marketing

  • Graphic Design

bottom of page