
Resume
Work
Experience
March 2023 - Present
Email Marketing Specialist
Direct Travel, Paramus, NJ
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Work closely with some of the world’s largest travel companies, including Silversea, Oceania Cruises, Princess Cruises, Delta Air Lines, and Hyatt Hotels, fostering strong partnerships and driving collaborative marketing efforts.
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Developed and executed dedicated email campaigns for luxury travel brands, achieving high engagement and conversion rates.
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Expertly utilized HubSpot for marketing automation, including campaign management, analytics, and customer segmentation; earned multiple HubSpot certifications for advanced proficiency.
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Created compelling marketing content tailored to diverse audiences, enhancing brand awareness and customer engagement.
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Analyzed campaign performance data to refine strategies, improving ROI and customer retention.
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Assisted in planning and executing marketing events, ensuring seamless logistics and successful outcomes.
June 2022 - April 2023
Marketing Coordinator
Specialized, Inc. - Milwaukee, WI
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Developed and distributed B2B social media content, including graphics, to enhance brand visibility.
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Maintained the Specialized brand’s online presence and personality across digital platforms.
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Updated website content via WordPress, including photographs, product information, and event listings.
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Executed video marketing initiatives, including filming, editing, and distribution on social media.
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Managed email campaigns through Mailchimp, including content creation, scheduling, and list management.
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Assisted in planning and executing Specialized product demonstrations and events in the test kitchen.
2019-2022
Sports Broadcaster & Journalist
KILJ Radio - Mount Pleasant, Iowa
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Served as the “Voice of Iowa Wesleyan University,” providing live play-by-play coverage for football, basketball, and other athletic events.
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Hosted a daily sports talk show, delivering engaging commentary, interviews, and local sports coverage.
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Wrote and published sports articles and game recaps for online and on-air distribution.
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Produced and edited audio content for both live broadcasts and recorded segments.
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Built a strong community presence through coverage of local high school sports, interviews with coaches/players, and on-site event hosting.
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Twice named IBNA Play-by-Play Award Winner.
Education
2012-2016
Bachelor of Arts (B.A.) in Communication Studies
Luther College - Decorah, IA
Three-year letter-winner for Luther College Football.
Skills
& Expertise
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Email Marketing
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Content Creation
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Marketing Automation
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Campaign Performance Analysis
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Event Coordination
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Brand Management
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Partnership Development
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Customer Relationship Management (CRM)
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Social Media Marketing
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Graphic Design